When looking at a website, it is very easy to be wowed be the visual appeal of the site, but that will distract you from the wait (or lake of wait) of the actual content. Here I will go over the does and don’t work for writing a web page.
The page should be both appealing and easy on the eyes of the viewer. For example, CarMax color codes it’s content, both drawing the eye and separating the different topics of information that are on the page.
They also use lite, vibrant, sometimes genital, cool colors, witch is easier on eyes that may have looked throw many, many web pages before reaching CarMax’s.
On the other hand, Auto Sales also has a pleasing look, but it belies the lake of actual content. Their home page is just loaded with advertisements, and some of it is actually directing viewers to other car-dealing websites.
I hear some one saying, “Those adds are only in the on the top half of the site.” That may be true, however, one can think of a web site as a news paper.
In a news paper, the most “important”, most “fascinating” or “best selling” articles on the top front page; in-fact, that location most journalists want their article to be. So, would the editor of a news paper want the top, front page of the “New York Times” to be 50% adds of other news paper companies, vendors, and editors?
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